What is personal branding?

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product, or service over another.”

— SETH GODIN

Small business owners and entrepreneurs are at the forefront of their brands. In fact, YOU are your brand.

Often in our social selling world we live in, the first contact you have with your client or customer is on social media via (facebook, instagram, pinterest) and/or your website. We use our headshot profile as a way to humanize the process and allow clients to see who they are doing business with. We all know that you never get a second chance to make a first impression.

“People don’t buy what you do; they buy why you do it.”

— SIMON SINEK

However since a customer’s buying decision is strongly influenced by doing business with someone they like, know and trust it is important to develop a consistent brand message across all platforms. One of the most effective ways to communicate your brand is through visual content. Furthermore visual branding that is aesthetically pleasing and consistent across all platforms will help elevate your brand. A strong personal brand will help differentiate you, allow you to authentically connect with your audience and ultimately grow your business

So let me ask you? Is the personal brand you have today the most accurate and impactful “best version “ of you? If not, let’s connect. I would love to help you elevate your brand.